Calgary Wild FC and Alberta Blue Cross® are proud to announce a new partnership that brings the spirit of courage to the pitch, inspiring strength both in sport and in life.
As one of the founding teams in Canada’s first professional women’s soccer league, Wild FC has shown what it means to lead with courage, push through barriers and create space for others.
This partnership is built on a shared belief that courage is essential for life’s most meaningful moments. For Alberta Blue Cross, that means standing with Albertans by going beyond health coverage—helping them face life’s challenges with confidence, even in the toughest times.
To mark this partnership, Calgary Wild FC and Alberta Blue Cross are inviting Albertans to share their personal stories of courage for a chance to win tickets to Calgary Wild FC’s September 13 match against the Montreal Roses FC.
This initiative aims to spotlight the voices of everyday Albertans. Throughout the campaign, select stories will be featured online and in-stadium, shining a light on the quiet bravery that shapes our province.
"Partnering with Calgary Wild FC gives us a powerful platform to spotlight what courage really looks like in our communities, in sports, in our families, and in ourselves," says Sandra Marocco, senior vice-president and chief marketing officer, Alberta Blue Cross. "Whether it’s overcoming adversity, standing up for what's right, or helping others through difficult times, these stories reflect the strength and humanity that connect us all."
On September 13, Wild FC fans can look forward to courageous moments woven into the matchday experience including inspiring story spotlights, fan activations, and special giveaways.
"This campaign is a reminder that bravery doesn’t always roar. Sometimes, it’s the quiet strength to keep going," said Lara Murphy, Chief Executive Officer, Calgary Wild FC. "Each of the players at Calgary Wild FC have been courageous in their journey to being the first women to play professional soccer in Canada, so we’re honoured to join Alberta Blue Cross® in celebrating our players, coaches, staff and Board members—along with other courageous Albertans—especially those whose determination fuels change in the face of adversity."
Because when Albertans embrace and share their courage, we all grow stronger.
About Alberta Blue Cross®
As the largest provider of health benefits in Alberta, we believe we have the potential and responsibility to impact people’s lives for the better. We believe all communities should thrive, and we are committed to serving as a champion for wellness by promoting the health of Albertans.
About Calgary Wild FC
Calgary Wild FC is one of six teams in the newly created Northern Super League which will begin its inaugural season in 2025, featuring some of the best women’s soccer players in the world. Shop our exclusive merch and be one of the early #fansinthewild. For the latest news and information on Calgary Wild FC, visit www.calgarywildfc.com or follow the team on Facebook, Instagram and X. Follow the league at www.nsl.ca.
FOR FURTHER INFORMATION:
Chris Dornan
Calgary Wild FC
T: 403-620-8731
Sharmin Hislop
Alberta Blue Cross
T: 780-231-6356